Beauty B formulates earth-friendly skincare products inspired by traditional beauty rituals from Africa and beyond. We put a contemporary twist on your skincare experience and have made our products and tools easy and convenient to fit into life today, whilst giving your skin the much-needed nurture, love and care.

At Beauty B, we celebrate the timeless wisdom of African traditions, blending them with the innovation of modern wellness. Our story begins with a single, powerful ingredient: Tiger Nuts, a gift from the African earth, cherished for centuries for its healing, nourishing properties.

Inspired by the strength, resilience, and beauty of African women, we set out to create a skincare line that honors heritage while meeting the needs of today’s woman. Every product we craft is a bridge between generations, a fusion of ancient rituals and modern science designed to empower women to embrace their natural beauty.

Our star ingredient, Tiger Nuts Oil, is at the heart of this journey. Rich in vitamins, antioxidants, and deeply hydrating properties, it reflects the essence of African soils—fertile, life-giving, and nurturing. From moisturizing balms to soothing body oils and cleansing soaps, our products are rooted in the belief that self-care is both a ritual and a celebration.

At Beauty . B, we are more than skincare; we are storytellers. Each product tells a tale of African resilience, unity, and grace. Our Oats Bar Soap pays homage to the simplicity and purity of nature, while our oil-based balms offer the luxurious nourishment every woman deserves.

For the African woman navigating modern life, Beauty . B is her partner in self-care—reminding her to slow down, reconnect with her roots, and embrace the powerful beauty that is uniquely hers.